BGAMUG Application Review

I report on always free, always no-brand, always open source widgets for the Bowling Green Area Microcomputer User Group

Sunday, January 09, 2005

Apple trademarks the lowercase 'i'

I figured out a marketing formula that is apparently 100% successful - just place a lowercase 'i' in front of whatever servicemark, trademark or catchphrase that you want to call your product. Here is a sampling, and I'm not making this up, from a recent pcconnection.com catalog:

iPod, iPodU2 and iPhoto
iStation
iCarplay
iCase
i9900 Photo Printer
iPAQ
iMAC
iBook
iGo
iOGear

iThink iFools iWill iBuy iAnything!



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